I'm passionate about creating stories that change experiences for all.

I was born in the hot and summer days of the Caribbean island of the Dominican Republic and raised in New Jersey. For about 7 years I lived in the beautiful city of Guayaquil, Ecuador until I returned to the United states, this time to North Carolina.  

Throughout all this time, I learned how to communicate in a language and culture, that was not my own. The skills necessary to understand the spoken and unspoken aspects of life — a process I’ve applied to my creative life, trying to understand goals and metrics and the WHY behind each decision.

I’ve learned to craft brand design systems that drive business results across diverse mediums—from editorials and videos to websites and UI/UX. My approach goes beyond aesthetics; I delve into understanding your team and mission, whether you’re a mission-driven non-profit or a global corporation.

My process is a journey involving research, strategic ideation, and clear objective setting.

The power of design is to solve problems and create unforgettable experiences. This belief is fueled by my time living abroad, where I honed my design logic and led successful campaigns for companies like DP World and Graphisoft, achieving significant metrics like a 509% increase in transport registrations and a 650% rise in course enrollments.

As a freelance designer, I’ve recently guided agile development processes, delivering impactful visuals and strategies. 

I’m always interested in knowing more about those who come across my page. If you would like to connect, you can reach me at my contact information below.