Creating a culinary adventure: Shopify UI solutions for a plant-based food brand
Overview
Led the UI design of a Shopify e-commerce store for a plant-based food brand, crafting a user experience that blended culinary exploration with a sense of adventure.
Charley St.
Year: 2022
Role: UI design, wireframing, prototyping and architecture
Team: 2 UI/UX designer
Tools: Photoshop, Illustrator, Figma, Adobe XD
Goal: Create a new site that will serve as brand presence and connect to franchising opportunities. Connect CRM for job recruitment and franchise messaging.
Navigation
Plant-based food with the taste of real meat
Charley St. is a way of being and sharing in the sense of community, adventure, and enthusiasm that Australians bring to the world. We make food that you enjoy and fits into your modern lifestyle.
