Designing for a D2C feminine health brand that deserves royalty.
Vaginas are complex and have ever-changing ecosystems that deserve to be treated like queens.
Queen V
Year: 2022
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Queen V is a D2C brand with a consumer's first mentality site that educates potential customers on its products.
Queen V is a D2C brand with a consumer’s first mentality site that educates potential customers on its products.
A Mobile-First approach was taken with the concept of creating a minimal-click checkout Bundle and recurring pricing features as the product line scales.
The goal was to create a site that appeals to millennials and Gen-Z. To do this, we created a site that feels fun, light and incorporates an appealing color palette as wells as social media integrations while maintaining elements of an inclusive community.
