Scalable web experience for RockDogs’ franchise growth
Overview
Health House Studios
Year: 2022
Role: Lead UI/UX design, wireframing and prototyping
Team: 1 UI/UX designer, 1 visual designer, 1 creative director
Tools: Photoshop, Illustrator, Figma, Zoho CRM
Goal: Create a new site that will serve as brand presence and connect to franchising opportunities. Connect CRM for job recruitment and franchise messaging.
Navigation
From nostalgic icons to a modern franchise platform
In early 2021, we received a request to create a new site for RockDogs Ecuador—a local hotdog company that focuses on creating fast-food inspired by the early 80s-to-90s rock icons. With declining sales and a new generation of consumers, they felt these rock icons were no longer relevant and were looking to create something more generalized on the experience of rock. They wanted to improve their chances of gaining income by creating a franchising network and ideally imagined the site as a touch-point for these types of entrepreneurs.
In short, these were the following challenges:
- RockDogs wanted to remove the dark colors and shift to a new branding primarily of red and white. Shifting away from a decade old brand. This meant we also had to figure out a way to bring back some of the lost personality and create a fun rock and roll experience.
- Since they rely on social media and no website currently existed, there was not enough text for each page. This meant we needed to dedicate time to the copy of the front-facing site.
- Most existing franchises were family-owned or operated, thus there was no formal flow into how they are currently handling franchise opportunities.
- They also wanted to handle hiring within the site and thought of a system that people could submit their resume and it would filter across all their existing stores.
