Trustworthy products for the public good: the USA.Gov AI chatbot experience

Led the UX of an AI-powered chatbot Proof of Concept (POC) to improve how users access USA.gov for GSA-specific information. Focused on reducing contact center volume by improving content discoverability, guiding users through intuitive conversational flows, and aligning the experience with user needs and search behavior.

Tackling drop-off and accessibility in USAGov’s “Scams and Fraud” Wizard

Led the design of an accessible, user-centered product in collaboration with GSA’s UX and research teams to create a more intuitive public service for scam and fraud reporting, which reduced confusion and increased confidence for users seeking help.

Architecting a future-forward identity for McChrystal Group

Led a UX transformation of McChrystal Group’s digital platform by introducing a modern IA and navigation system to improve content access and align with the evolving needs of enterprise consulting clients. This resulted in improved access to key insights, enabling better alignment and faster execution across the organization.

360º solutions for the first deep-water port in Ecuador

Collaborated with stakeholders to redesign key digital touchpoints, improving operational workflows and user engagement by creating a user-centered experience across logistics platforms.

Optimizing the learning experience: UX flows that increased course registrations

Led the creation of ICROM’s first digital platform for medical training, building user flows, IA, and a seamless course registration UX—driving a 650% increase in sign-ups through a user-centered funnel.

Redefining digital fitness for women with Health House

Proposed a UX/UI redesign for Health House’s at-home gym platform—spanning information architecture, wireframing, and visual design—to better engage a feminine audience with a more approachable digital experience.

UX takeaways from an outdoor’s product launch in Ecuador

Led the UX strategy and IA redesign for an outdoor e-commerce brand, improving user flows and site navigation to boost customer engagement and streamline the purchase journey.

Scalable web experience for RockDogs’ franchise growth

Led the UX and product design for RockDogs’ brand and digital platform, creating scalable franchise-ready solutions by integrating tools like Zoho and Zapier to streamline operations and grow customer engagement.

Creating a culinary adventure: Shopify UI solutions for a plant-based food brand

Led the UI design of a Shopify e-commerce store for a plant-based food brand, crafting a user experience that blended culinary exploration with a sense of adventure.

UI design for a feminine health brand: Shopify e-commerce

Led the UI design of a Shopify store direct-to-consumer product for vagina-friendly products.