UI design for a feminine health brand: Shopify e-commerce

Client: Queen V | Year: 2022

Led the UI design of a Shopify store direct-to-consumer product for vagina-friendly products.

Role:

Lead UI/UX design

Team:

2 UI/UX designer

Tools:

Figma, Adobe XD

Goal:

Redesign proposal for a women’s health focused storefront

Your vagina's micro-v-iome friendly BFF

The goal was to create a site that appeals to millennials and Gen-Z. To do this, I created a site that feels fun, light and incorporates an appealing color palette as wells as social media integrations while maintaining elements of an inclusive community.